Park Avenue Chamber Symphony InsideOut Immersive Experience
In 2015, Maestro David Bernard of the Park Avenue Chamber Symphony began his examination into how orchestras might increase their success with the classical music world’s biggest challenge—audience growth. Bernard pondered the difference between people who are classical music enthusiasts—and those less informed about classical music. Bernard hypothesized that the main difference is the lack of an immersive classical music experience in the lives of those who have yet to discover the beauty and power of music. At this moment, the concept of Bernard’s now well-known “InsideOut” was born, and in the coming seasons, he incorporated a new kind of immersive strategy into symphonic concerts. With each successive event, he “tweaked” the model, ultimately developing an approach toward maximizing immersion in classical music concerts.
